My Story · The Long Version

I did it the
hard way.

Family said I didn't have the aptitude for business. Five children, three degrees, five CEO roles, and a Grand Stevie Award later. Here's how it actually happened. The unedited version.

Annie Gibbins editorial portrait
The Journey

Thirty years. One unconventional route.

Not a straight line. Not a single mountain. A series of climbs, each one taller than the last, each one earned in the face of being told I wouldn't get there.

1986–1988
The path I was given
Trained as a Registered Nurse at the University of Technology Sydney. Started at Royal North Shore Hospital. Friendly and caring. Exactly what my family said I was built for.
1987 onwards
Married James. Then five children.
Married my childhood sweetheart James Gibbins. Two sets of twins, 26 months apart. Five children in total. Quietly burning to do something completely different.
1997–2014
Teaching nursing at TAFE
Eleven years teaching nursing at TAFE NSW. Head Teacher of Nursing. Loved it. Still dreaming of business. Studied a Graduate Diploma and then a Master's of Adult Education at night, partly to get out of the house, mostly to keep the dream alive.
2009–2014
National Education Manager · AOA
National Education Manager at the Australian Orthopaedic Association. Internationally benchmarked the surgical training program. Everyone said I wouldn't get the job. I got it. I stayed five years.
2011–2015
CEO #1 · ASUM
Australasian Society for Ultrasound in Medicine. Everyone said I wouldn't get THIS one either. I got it. Grew corporate partnerships 575%. Hosted a World Congress. Walked in with a serious case of imposter syndrome and walked out a confident CEO.
2015–present
Founded a college with James
Australasian College of Optical Dispensing, co-founded with my husband, who is an optical teacher. Built it from concept to 92% national market share. 2,000+ graduates across Australasia in ten years.
2016–2017
CEO #2 · Australian Institute of Ultrasound
Led the Institute through a complex ownership transition. Secured international education partnerships with Singapore-based universities. Strategic partnership with Toshiba Medical Systems.
2018–2023
CEO #3 · Glaucoma Australia
67% revenue growth, $3M to $5M. National reach from 10,000 to 12M Australians. $6.7M in bequests. Governor-General as Patron. Kirk Pengilly and David Koch as Ambassadors. Hosted a second World Congress.
2016–2023
CEO #4 · Founded Women's Biz Global
Women kept asking me the obvious question: "How did YOU become a CEO?" So I built it: a global coaching and mentoring movement for women rising above other people's expectations. Coached thousands of women across Australia, the UK, the US, Asia and beyond over seven years. The body of work the Stevies were ultimately won for.
2021–present
Became a Publisher
Wrote my first book. Then helped other women publish theirs. Multiple #1 Amazon bestsellers, three Literary Titan Gold Awards, and dozens of co-authored anthologies. Founded Women's Biz Magazine in 2021 and published eleven editions through to 2023. Authoring became publishing became a small house of women's stories. 17 titles and counting.
2023 · New York
Seven Stevies in one night
Grand Stevie Award for Women in Business. Plus Gold, two Silver and three Bronze on the same night at the Marriott Marquis. (The full story below.)
2023–present
TV host · Women's Biz Leaders on Ticker News
Host of the Women's Biz Leaders TV show on Ticker News. Australia's independent business news network. Long-form on-air conversations with the women running companies, boards, peak bodies and movements across Australia and internationally.
2024–present
CEO #5 · ATMS · The next mountain
Australian Traditional Medicine Society. $5M peak body. 9,500 practitioners across 20 modalities. Building the next chapter: AI implementation, governance modernisation, sector advocacy at TGA, AHPRA, Department of Health.
Now
Still climbing
Late fifties. Still happily married to James. Nanna to three granddaughters. Author of 17 books. Host of two podcasts and a national TV show. CEO of ATMS. Co-founder of two colleges. Globally booked keynote speaker. Still climbing the next mountain.
The Night of Seven Stevies · New York · 2023

Sixteen years from "you don't have the aptitude" to a Grand Stevie in Manhattan.

In one night at the Marriott Marquis in New York City, I won the Grand Stevie® Award for Women in Business, plus six more. It was, quite literally, the night that decided the ceiling was higher than they told me.

Annie Gibbins at Grand Central Station, New York, holding her two Stevie Award statuettes aloft after winning Grand Stevie for Women in Business 2023
Grand Central Station · The Morning After Manhattan, November 2023
Grand
Stevie® 2023
Gold
Maverick of the Year
Silver
Entrepreneur of the Year
Silver
Coach of the Year
Bronze
Mentor of the Year
Bronze
Female Thought Leader
Bronze
Lifetime Achievement
The Grand Stevie® Acceptance
Marriott Marquis · NYC · 2023
Gold Stevie® · Maverick of the Year
Marriott Marquis · NYC · 2023

Sixteen years before that night, I was a registered nurse with two sets of twins in 26 months, doing a Master's at night because I refused to give up on the dream of being a businesswoman. People who loved me told me I didn't have the aptitude. I should focus on being a wife and a mother. I should stay in nursing where I was friendly and caring and safe.

I built Women's Biz Global from a spare room. Coached and mentored thousands of women across five continents over seven years. Wrote a book. Then helped other women write theirs. Authoring became publishing became a small house of women's stories that hit #1 on Amazon and collected Literary Titan Gold Awards.

"Honestly? It felt like winning the Oscars." — That night · Marriott Marquis · NYC

I came home from New York and closed Women's Biz Global. My friends thought I was deranged. But the Grand Stevie wasn't an ending. It was a permission slip. Permission to climb a different mountain. The work was complete. The credential was earned. It was time to do something else.

What I do now, helping CEOs, boards and organisations navigate the AI transition without losing their authenticity and purpose, wouldn't exist without that night. The Stevies didn't make me a different person. They made me believe the person I'd already become was real.

In Service · Government House · Canberra · 2020

During my tenure as CEO of Glaucoma Australia, we were honoured to secure His Excellency the Hon. David Hurley AC DSC (Retd), Governor-General of Australia, as Patron of the charity. We were received at Government House to mark the relationship.

Annie Gibbins at Government House Canberra with His Excellency the Hon. David Hurley, Governor-General of Australia, Kirk Pengilly and Dr Simon Skalicky representing Glaucoma Australia

Pictured (L–R) Kirk Pengilly (Glaucoma Australia Ambassador · co-founder, INXS) · His Excellency the Hon. David Hurley AC DSC (Retd), Governor-General of Australia · Annie Gibbins (CEO, Glaucoma Australia) · Dr Simon Skalicky (Royal Victorian Eye and Ear Hospital · University of Melbourne)

In My Own Words

The honest version. Imposter syndrome included.

Family said I didn't have the aptitude for business. They strongly encouraged me to become a nurse because I was friendly and caring. So that's what I did. I trained as a Registered Nurse at the University of Technology Sydney, graduated in 1988, and started working at Royal North Shore Hospital. While I did enjoy nursing, I always quietly wished I could have been a businesswoman.

I married my childhood sweetheart James Gibbins in 1987. We're still happily married today. Two sets of twins arrived 26 months apart. Five children in total. A Registered Nurse qualification. And absolutely no business pedigree.

In 1997 I became a Nursing Teacher at TAFE. Got a Certificate IV in Workplace Assessment and Training. Then a Graduate Diploma of Adult Education. Then became Head Teacher of Nursing. I loved teaching. But the dream of becoming a businesswoman didn't go away. With five kids and no time or money for an MBA, I did a Master's of Adult Education instead, partly because I hoped it would get me into TAFE management, partly because it gave me a break from the kids on study nights.

Annie Gibbins on speaking stage
Annie Gibbins I Am Woman Global cover

In 2014, the Australian Orthopaedic Association advertised for a National Education Manager. They wanted a Registered Nurse with a Master's of Education to manage their surgical training program. Everyone I knew said I wouldn't get the job. I got it. I stayed five years. I learned everything I could from the surgeons I worked with: about clinical excellence, about national programmes, about the kind of manager I wanted to become.

In 2011, five years in, I saw a CEO role advertised at the Australasian Society for Ultrasound in Medicine. They wanted a Health Educationist who could become a CEO. I was so excited about this opportunity. Everyone I knew said I wouldn't get that one either. I got it. I stayed five years.

"I walked in with a serious case of imposter syndrome and a Master's of Education, hoping nobody would notice I had no idea what I was doing. Turns out, surprise, surprise, I did have the aptitude." Annie · ASUM · 2011

I worked for radiologists, obstetricians, emergency doctors and sonographers. Managed membership, CPD, education, conferences and events, the journal, new website builds. Helped them become a Registered Training Organisation. That Master's came in handy. I hosted a World Congress. I grew my leadership style to be more globally aware, flexible, agile. I sometimes wonder where I'd be today if I'd been born in a different era and done an MBA straight out of school.

By 2016, women were asking me the obvious question: "How did YOU become a CEO?" As if I'd been lucky or something. So me being hyperactive overachieving me, I set up Women's Biz Global to coach and mentor women globally: to rise above other people's expectations and chase their own dreams. I'd had the most ridiculous journey to C-Suite. If I could do it, others could too. They just needed a guide and a cheerleader. Over seven years I coached and mentored thousands of women across Australia, the UK, the US, Asia and beyond.

Then I wrote a book. Then I helped other women write theirs. Authoring became publishing. A small house of women's stories that hit #1 on Amazon multiple times and collected three Literary Titan Gold Awards. Seventeen titles published or forthcoming. Becoming Annie: The Biography of a Curious Woman, written about my life by author Dawn Bates, sits on my own bookshelf. That one was strange and lovely. Sometimes the best way to help a woman rise is to put her name on a cover.

Sixteen years after the first "you can't," I stood on a stage in New York and won a Grand Stevie Award plus six others for Women in Business, for the body of work I'd built through Women's Biz Global. It felt like winning the Oscars.

Then I came home and closed Women's Biz Global. My friends thought I was deranged. But I wanted another mountain to climb. I love change. I love innovation. I love learning, growth, development. It's probably why I was an early adopter of AI. A technology that makes us more productive while producing better outcomes is a golden recipe for me.

Across 15+ years I've held five CEO roles: ASUM, the Australian Institute of Ultrasound, Glaucoma Australia, Women's Biz Global, and now the Australian Traditional Medicine Society. I host a national TV show on Ticker News. I co-founded two colleges with James. I'm Nanna to three granddaughters. I'm still happily married to him after nearly four decades.

I became the leader people said I could never become. The results, the energy, the heart. That's the truth. Everything I teach now is everything I wish someone had taught me earlier — about leadership, about AI, about how organisations actually transform.

By the Numbers

The story, quantified.

Five CEO tenures across Australia's healthcare and education sectors. Two national colleges co-founded with my husband. Three degrees earned while raising five children. The structural transformations behind every credential.

67%
Revenue Growth
Glaucoma Australia · $3M → $5M in five years
575%
Corporate Partnership Growth
Australasian Society for Ultrasound in Medicine
$6.7M
Confirmed Bequests Secured
National legacy giving program · Glaucoma Australia
2,000+
College Graduates
ACOD · 92% national market share in optical dispensing
9,500
Practitioners Represented
ATMS · Australia's largest national peak body in traditional medicine
12M
Australians Reached Annually
National public health awareness · Glaucoma Australia
17
Published & Forthcoming Books
3 authored · 8 co-authored · 6 forthcoming · Multiple #1 bestsellers
World Congresses Hosted
Ultrasound Medicine (2014) · Ophthalmology & Optometry (2021)
5
Children Raised
Two sets of twins · 26 months apart · While building it all
Recognitions

The wall behind me.

Awards, magazine covers, and international honours, accumulated across a career built on the work, not the chase.

2023
Grand Stevie® Award
Women in Business · International
2023
Gold Stevie® Award
Women in Business · plus 2 Silver, 3 Bronze in the same year
2023
Momentum Empowerment
Woman of the Year
2023
Australian Small Business Champions
Finalist · also 2022
2022
CIO Times Cover Feature
5 Most Dynamic Women Leading Their Industry
2022
Global Women in Leadership
Award Winner · International
2022
I Am Woman Global
Top 10 Women Entrepreneurs Making Waves
2022
Ausmumpreneur
Business Coach Finalist
2022
Beam Magazine
Woman to Watch Finalist
2021
Top Woman Change Manager
Australian Recognition
Ongoing
G100 Chair
Australian Chair · Equity and Equality
Ongoing
Global Goodwill Ambassador
International Designation
Ongoing
Lady Global Power
Cover feature · also Heidens Magazine
On Air

One TV show. Two podcasts. Three audiences I care about.

Long-form conversations with the people I most want to talk to. Aired nationally on Ticker News and globally on Spotify, Apple Podcasts and YouTube.

Women's Biz Leaders TV show on Ticker News
National TV · Ticker News

Women's Biz Leaders TV

The national TV show on Ticker News. Australia's independent business news network. On-air interviews with the women running companies, boards, peak bodies and movements across Australia and internationally.

Women's Biz Leaders podcast cover
Podcast · For Executive Women

Women's Biz Leaders Podcast

The audio companion to the TV show. Extended conversations that don't fit the broadcast format. Substance over performance. What actually moves the needle, and what it actually costs.

AI with Heart podcast cover
Podcast · Tech Meets Humanity

AI with Heart

The companion show to my #1 bestseller. Conversations with the people figuring out how to use AI without losing what makes their organisation worth working for. Governance-grade, practical, refreshingly honest.

Annie Gibbins at gala event
Off Stage

What I do when I'm not working.

I'm 58 years old. Still happily married to James, my childhood sweetheart from before any of this started. Nanna to three gorgeous granddaughters who keep me grounded in what actually matters.

I'm a lover of adventure travel and animals. I take leadership lessons from the road. The best ones come from being somewhere unfamiliar, doing something I haven't done before, watching how other cultures run their organisations and their families.

I read constantly. I write almost as much. I learn from everyone I meet. And I keep climbing the next mountain, because the win isn't the finish line. The next thing is always the point.

If you're looking for permission to stop apologising for the path that brought you here, consider this it.

Free Resources

Two working tools, built for the work you actually do.

Choose the one that fits where you sit. Each pack is a real working tool — not a "10 tips" PDF. Built from fifteen years inside Australia's peak bodies and not-for-profits. Delivered straight to your inbox.

FOR BOARDS & DIRECTORS

The Board Director Starter Pack.

Six pages, four sections. The four legal duties, the governance/management boundary, the pre-meeting checklist, the ten questions every director should ask. Foundation tools for anyone new to a board, or anyone considering one.

  • The four legal duties (Australian directors)
  • Governance vs management boundary
  • 30-day pre-meeting checklist
  • Ten questions every director should ask

Your email is used to deliver this resource and occasionally for Annie's Agenda. Unsubscribe anytime. No spam, no resale.

FOR CEOs & SENIOR LEADERS

The CEO Operating Dashboard.

Six pages, four sections. The five financial health indicators with benchmarks, the monthly dashboard, the board paper structure, and the first-week reset checklist. Real working tools used in real organisations.

  • Five financial health indicators with benchmarks
  • The monthly CEO dashboard
  • Board papers that actually work
  • The CEO first-week reset checklist

Your email is used to deliver this resource and occasionally for Annie's Agenda. Unsubscribe anytime. No spam, no resale.

What's Next

Now you know the story. How would you like to work together?

My work runs across three connected paths. If you want me on a stage, that's keynotes and MC work. If you're an association CEO or board navigating governance, AI, or growth — that's Nexus Association Management. If you're a founder building a business — that's Nexus Business Management. Pick the door that fits where you are.