START Coaching Program - Build Your Dream Business with Confidence

🌟 START: Build Your Dream Business with Confidence

Duration: 1 Month | 4 x 1:1 Coaching Sessions with Annie Gibbins

Program Overview

You’ve got the spark. Now let’s turn your business idea into a real, aligned, profitable venture.

START is your ultimate launchpad—an intensive 4-week private coaching experience designed to help you go from feeling stuck to stepping out with clarity, confidence, and purpose. Under the personal guidance of Annie Gibbins, award-winning CEO, mentor, and entrepreneur, you’ll gain the step-by-step strategy, tools, and support to launch with confidence.

Whether you’re in the early idea stage or ready to make your business official, this program gives you the roadmap to move forward without the overwhelm.

💡 What You’ll Learn

• Clarify your vision and align with your personal values
• Validate your idea and carve out your niche
• Build a strong brand and message that attracts ideal clients
• Create your first offer and pricing model
• Set up the operational and legal essentials
• Launch with clarity, momentum, and visibility

Weekly Modules

🔹 Week 1: Vision, Mindset & Idea Validation

• Define your purpose, mission, and ideal lifestyle
• Shift from employee to entrepreneurial mindset
• Validate your idea using research + market feedback
• Understand your ICA (Ideal Client Avatar)
  ✅ Tools: Vision Mapping Template + Business Idea Validator

🔹 Week 2: Brand, Message & Positioning

• Choose your business name + domain
• Build your brand voice, tone, and brand personality
• Create a clear elevator pitch + positioning statement
• Identify your personal values and how to embed them in your brand
  ✅ Tools: Brand Message Builder + ICA Worksheet + Name Brainstorm Guide

🔹 Week 3: Offer Creation, Pricing & Legal Setup

• Design your first offer: features, outcomes, transformation
• Set pricing with clarity and value-based logic
• Understand business registration (ABN), structure, tax and insurance
• Get your banking, payment systems, and record-keeping sorted
  ✅ Tools: Offer Design Template + Pricing Calculator + Startup Legal Checklist

🔹 Week 4: Launch Plan & Visibility Strategy

• Build your minimum viable launch plan
• Choose your platforms (LinkedIn, Instagram, etc.)
• Map out content to start building momentum
• Understand the basics of sales, discovery calls, and lead generation
  ✅ Tools: 30-Day Launch Planner + Social Media Starter Kit + Discovery Call Script

✅ What’s Included

• 4 x 60-Minute 1:1 Coaching Sessions with Annie Gibbins
• Personalised Business Launch Plan
• Templates for Ideal Client, Brand Voice, Offer, and Pricing
• Legal & Financial Setup Checklist (AU-focused)
• Productivity Tools to Master Time & Energy
• Launch Plan Workbook + Visibility Map
• Unlimited Email Support for 30 Days

🎁 Bonus Downloads

• Canva Templates (Bios, Launch Posts)
• Business Name & Domain Guide
• Email List Starter Kit
• 30 Days of Content Ideas
• Launch Planning Checklist
• Discovery Call Framework + Booking Setup Guide

🎯 Outcomes You’ll Achieve

✔ A validated business idea and niche
✔ A confident brand identity and message
✔ A launch-ready offer priced for value
✔ Legal, financial and operational basics in place
✔ A clear, actionable roadmap to launch with ease
✔ The confidence to move forward as a business owner
✔ Eligibility to step into the GROW Program

👤 Perfect For

• New entrepreneurs ready to confidently launch
• Professionals transitioning into business
• Coaches, creatives, consultants starting out
• Anyone stuck in the “planning” phase who needs a guided path forward

🔗 What’s Next?

Graduates of START are invited to join Annie's GROW Program, where you’ll build consistent visibility, refine your offer suite, and create recurring revenue with ease.

Ready to stop sitting on your dream and finally launch your business—with strategy, confidence, and support?

👉 Join the START Program now

Tax Deductible Investment: $997 AUD